On the basis of reliable information, consumers should be able to act independently and on their own responsibility, as stated in the consumer information law.
What is important to consumers when they buy meat?
We believe that first of all, the consumer would like a perfect piece of meat for a price that they can afford. And they want responsible production in all steps.
We give a quality pledge for each product that leaves our company: apart from taste and appearance, we primarily concentrate on the microbiological and chemical quality of our products. Compliance with the quality standards is controlled: in each process step, – in each of our companies, – and by our partners.