Environmental protection
Environmental protection is nowadays frequently linked with the term sustainability…
Consumer protection
We believe that first of all, the consumer would like a perfect piece of meat for a price that they can afford….
Interrelationships between man,
animals, the environment and the economy
animals, the environment and the economy
Day in and day out, we are responsible for the chicks that leave our hatchery, for the feed that we produce, for our 3,000 employees and for 1,000,000 packs of chicken meat that leave our production facilities each day.
All our actions also involve responsible handling of natural resources.
If sustainability is defined as being the least possible use of non-renewable resources such as the earth, water, air and fossil energy sources, chicken meat from intensive livestock farming is the most sustainable way of producing meat!
“Free enterprise cannot be justified as being good for business. It can be justified only as being good for society.” Peter F. Drucker, philosopher and economist